For the past few months, TSRC, (previously known as the Summer Rain Collection) has been undergoing small changes. With a new year and exciting changes coming ahead, Hina Rijatua, head of the Marketing team took some time to explain the direction being taken for TSRC. Here are a few questions answered:
-What is TSRC, and why did we change?
- TSRC is an abbreviation for “The Summer Rain Collection”, which was first released in 2015 under Kiyomisandz, by our CEO & Cosmetic formulator Sandra Mwiihangele. After doing extensive research & receiving continuous feedback from our loyal and long-term customers, a rebrand was definitely needed. We first needed to separate the brand from Kiyomisandz, as it has long been known as the “Kiyomisandz products”. Along with adding a logo and changing the name to truly identify the collection by, we will also be resegmenting, to appeal more to our loyal customers, keep up with the industry, and welcome the new changes that will happen soon.
-What can we expect in 2020?
- This year TSRC will be expanding! That means more products, more fruit extract variations, and more amazing skin benefits to look forward to. With a rebrand comes a new look too! We can’t wait to show you the new look for some of your all-time favourite products and share some changes in formulation for others. And lastly, we promise to offer you the best skin care and body care experience from our collection. We are focused on quality and exceptional product experience.
-We want to hear from you!
- What do you think? Do you like the name? Like us to change something? Let us know! If you have any suggestions, concerns or ideas you would like to share, we are here to listen! Simply comment below or send us an email to email@example.com to start a conversation. After all, these products have been created to meet your needs.
Thank you for your continuous support!
– The Marketing Team